Beyonce Goes Blue For New Pepsi Ad; Worth $50 Million

By  |  4 Comments

beyoncepepsi1

Beyoncé is back and she goes blue for her new Pepsi ad. Back in 2002, the multi-platinum selling R&B/Pop singer inked a promotional deal with Pepsi to appear in television commercials, and on radio & internet ads. A decade later, Bey is working with the worldwide brand again for Limited Edition Series of Pepsi cans which her face appears on. The ad was leaked online today and Bey is pushing a cart full of Pepsi. She wears a blue blazer, polka dotted shorts and pumps. The ad is already out in Europe and will be premiering in the states soon. In related Bey news, she will be performing at the 2013 Superbowl in February. Is her ad sexy or what?

beyoncepepsi3

According to the New York Times, “The multiyear campaign is estimated at $50 million, the bulk of it for media placements and promotions around the world, and the remainder split roughly equally between Beyoncé’s fee and what Pepsi calls a creative content development fund.”

Follow me @donbleek88

Share Button

4 Comments

  1. Pingback: Beyonce prepares for a MAJOR comeback | Pink Powder Room

  2. Dont judge me

    December 11, 2012 at 2:20 am

    Bey goes hard! Gotta love a woman that works for hers and ain’t looking for handouts! These cans will not be touched in my household!

  3. college dropout

    December 10, 2012 at 11:58 am

    Been that number one diva in the game for a minute.. Im buying a case just because they display my girl face. No other female in pop culture has had their face on a Pepsi can maybe in the commercials but not the actual Pepsi can. BOSS B___!! I love this woman, self-made, hardworking and dedicated. And yes she looks very sexy in her ad.

  4. TheBedStuyDandy

    December 10, 2012 at 9:29 am

    ICONIC.

Leave a Reply

Your email address will not be published.

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>