Beyonce Goes Blue For New Pepsi Ad; Worth $50 Million
Beyoncé is back and she goes blue for her new Pepsi ad. Back in 2002, the multi-platinum selling R&B/Pop singer inked a promotional deal with Pepsi to appear in television commercials, and on radio & internet ads. A decade later, Bey is working with the worldwide brand again for Limited Edition Series of Pepsi cans which her face appears on. The ad was leaked online today and Bey is pushing a cart full of Pepsi. She wears a blue blazer, polka dotted shorts and pumps. The ad is already out in Europe and will be premiering in the states soon. In related Bey news, she will be performing at the 2013 Superbowl in February. Is her ad sexy or what?
According to the New York Times, “The multiyear campaign is estimated at $50 million, the bulk of it for media placements and promotions around the world, and the remainder split roughly equally between Beyoncé’s fee and what Pepsi calls a creative content development fund.”
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